About PDT Sales Consultancy

Paul Durrant is a qualified sales professional with 30 years experience, Member of The National Association of Sales Professionals, public speaker, published author, Chair of the IOD Essex, Enterprise Nation ‘Top 50 Adviser’, EFT (Tapping) coach and founder of PDT Sales Consultancy.

Paul brings a wealth of knowledge in helping SME businesses fix their sales-related problems, optimise their sales and upskill their salespeople – as well as coach enterprising small business owners, in the fields of customer service and entrepreneurship.

Paul has spoken at many corporate events and venues, including The Business Show, The Start Up Show, City Hall (London Growth Hub Roadshow), SBR+EC and on LBC’s Business Hour. You can book Paul for your next sales conference, business seminar, panel discussion or training session.
PDT Sales Consultancy Accreditations & Affiliations


Many small business owners ‘shy away’ from sales because of a lack of experience, know-how, self-confidence or the negative stereotype images associated with it – but sales is how we all make a living!

Modern sales should be about providing today’s more educated and sophisticated buyer with greater insight, to help them make a more informed buying decision.

Sellers can do this by positioning their knowledge, expertise and trustworthiness, over their proposition.


PDT Sales Consultancy can help you maximise your sales by adopting a more systematic approach to your selling, along with developing your general sales acumen and confidence.

Past research shows that companies who seek and engage external specialist help at key stages of their development, grow faster.

As a sales specialist (rather than a generalist business coach or adviser) – we can help you grow your sales and therefore, your business faster.

Passion G
We’ve lived and breathed sales for over three decades and now use that wisdom and expertise, to help small business owners – sell better, sell more and be more entrepreneurial.

You get an automatic passion guarantee when you work with us, plus we’ll help you get passionate about how to do sales better – which in turn will help you grow your business faster!

Sustainability Policy

VISION: Our corporate vision is to provide ethical, professional sales advice that will help local businesses prosper and grow.

MISSION: We use the term ‘sustainability’ to describe our long-term aim of balancing our business priorities with our social, economic and environmental responsibilities. These efforts align with our higher purpose of providing ethical, professional sales advice to help local businesses prosper and grow.

BUSINESS PRACTICE: Our business practice is guided by the following principles: Honesty, Integrity, Transparency, Equality and CPD (Continuous Professional Development). Like many small businesses, we face a number of challenges and due to the direct impact of these challenges on our operation (as well as our local community) – we have prioritised the following areas: Social Mobility, Youth Development, Conservation and Climate Change Mitigation.

1. We believe we have the ability to make a positive impact on the lives of future generations
2. We aim to reduce our carbon emissions – to help improve air quality within the local community
3. We are committed to managing and conserving the natural resources – needed by our business
4. Our ethical approach includes working within the relevant laws and adhering to local codes of practice

Community Commitments

As a school volunteer mentor for Career Ready, I periodically deliver skills-based masterclasses to year seven to year eleven students – as well having mentored students on an individual basis. These students have been identified as having unfulfilled potential and the aim is for non-teacher types like me – to help them realise their potential. The mentoring is just as rewarding for us mentors too – as we get to have a positive impact on these young peoples’ development.
As Chair for the Essex branch of the IOD (Institute of Directors), my team and I support our members with training and events. One such event is our ‘Aspirations in Business’ youth challenge (for local business study students) – which involves mentoring these students through various business-related challenges. We then ask them to present their results back, whilst providing feedback. The students also get to network with their fellow peers and local business owners.
St Luke’s Hospice in Basildon provides valuable palliative care for those that have a terminal illness and are approaching the end of their life. Like any charity, St Luke’s Hospice needs to constantly raise funds to pay for their medical care, counselling, and upkeep of the hospice. I help by volunteering as a race marshal to help out at fun runs, sponsored walks, and other events. These events cannot proceed without sufficient marshals, so I am happy to do my bit to help.
As a STEM (Steps to Environmental Management) Gold accredited business, I have gone through a series of workshop assessments, to help better manage my environmental impact. STEM is an accredited environmental management scheme run by LoCASE (Low Carbon Across the South East) which gives small businesses the tools to measure their carbon footprint and reduce their carbon emissions. I am proud to be a low carbon business.
ORB (Organisation for Responsible Businesses) is a community of like-minded small businesses based in and around Essex, that have sustainability at the heart of what they do. This means operating in an ethical, responsible, sustainable and environmentally minded way as well as helping contribute towards the local community. ORB members meet up regularly to network, compare best practice and raise money for local charitable causes and I am proud to be a member.
Crimestoppers Essex is an independent charity that gives the public the power to speak up to stop crime, 100% anonymously. By phone and online, 24/7, 365 days a year. As a regional volunteer, I inform an educate citizens and businesses about local crime. People choose to volunteer for Crimestoppers for different reasons e.g. to develop new skills but for me, it offers the chance to give something back to the community, and make a difference to the people around me.